Making An Exhibition of Yourself!Posted on: 23/06/2017
‘October may still seem a little way off but, in event planning terms, it’s high time the pre-show build-up began’.
So says Refinery, the independent branding and communications agency, in their excellent guide on how to Make Construction Week Work Hard
And I must say I do agree. With visual content so important, now is the time to take stock of where things are photographically, starting with just how current and relevant your images are.
Whether you’re exhibiting at one of the events or planning to engage via your favourite social media platforms, it’s worth ensuring you’ve covered all the bases... and captured all your latest projects. Now is the ideal time whilst we have long, blue sky days. With the longest day just having passed, late summer with earlier sunsets, less predictable weather and eventually falling leaves, will be here before we know it.
Careful planning will pay dividends and high quality images will continue to serve your marketing and sales events before, during and after Construction Week.
UK Construction Week is the UK's largest construction trade event and is taking place at the Birmingham NEC from 10 – 12 October 2017. This multi award-winning event is FREE to attend for trade visitors and consists of nine shows: Timber Expo, Build Show, Civils Expo, Plant & Machinery Live, Energy 2017, Smart Buildings 2017, Surface & Materials Show (featuring Kitchens & Bathrooms Live) and HVAC 2017 running from 10-12 October and Grand Designs Live which is open to the trade on 11-12 October.
As an architectural photographer by profession, I always enjoy meeting with people right across the construction industry to discuss what kind and style of photography you need. It's a broad spectrum: not only in terms of the variety of people and personalities but also the types and scale of projects. It's what I really love about my work. And it's so satisfying to see the ever expanding libraries of photographs I've created with clients. Photographs that capture and document the progress and evolution of their companies.
Of course, whether you are intending exhibiting during Construction Week, either at the NEC or at one of the off-site events, having the correct images in the right format and resolution is essential in maximising the results from those events. There's an earlier post about simple ways to use stunning architectural photography, where you can find a few suggestions about checking the photographs you're thinking about using.
Most business owners and marketing executives already appreciate that using high quality images that truly engage people is one of the most successful ways of pre-selling future clients. The regular inclusion of quality images across all platforms ensures the reputation and awareness of your brand is sure to skyrocket.