‘October may still seem a little way off but, in event planning terms, it’s high time the pre-show build-up began’.
So says Refinery, the independent branding and communications agency, in their excellent guide on how to Make Construction Week
No one has ever told me they regret having invested in great content.
Images lead and words close. Your marketing material may use all the right words; if the images you use don't create an immediate connection, your words lose
Architectural photographs are the eye-candy that draws readers in, especially for the home improvement market.
(Think builders, interior designers, kitchen, bedroom and bathroom retailers here).
‘The reader sees before he ever reads and may